According to The Athletic, Manchester United and TeamViewer have come to terms, allowing the Old Trafford outfit to buy the branding rights for their front shirts.
After agreeing to an agreement worth £235 million until the 2025–26 season, the software business company took over as the club’s front-shirt sponsor from automotive giants Chevrolet last season.
However, the German company has now opted to alter the basis of their ongoing partnership. United have decided to win back their front-shirt sponsorship rights from TeamViewer.
Once a new major sponsor is identified, TeamViewer will be moved out of this role; nevertheless, they will continue to be a part of the club’s partner ecosystem through 2026 with an altered scope of sponsorship. A joint statement has been released, which says:
“After a period of collaborative, private discussions over the past months, Manchester United and TeamViewer AG have reached a mutually beneficial agreement under which Manchester United shall have the option to buy back the rights to the club’s shirt front sponsorship.”
This will allow Manchester United to commence a focused sales process for a new long-term shirt front partner, with the expectation that TeamViewer will transition out of this role as soon as practicably possible.”
In their partnership with United, TeamViewer experienced significant losses. They faced criticism from their business partners, Petrus Advisers, last month, who urged them to stop losing millions of dollars to their sponsorship deals with United and Mercedes in the Formula 1.
The German business responded by stating that they would look into ways to modify their agreement with United. As a result, a solution was found when the Red Devils decided to buy back their principal shirt sponsorship rights from the German company.
A new jersey sponsor is being sought by United. In light of the revenue decline, they will be expecting a stronger offer to be put on the table. Chevrolet used to give the team £64 million annually, but with TeamViewer, that amount fell to £47 million.
